Hui Tan is a Product Designer at San Francisco Bay Area.
Product Design • UX/UI • Research • Prototyping • Design System • Illustration • Motion
My work

Improving Inventory Accuracy With a Scan-First, Location-Based Workflow
Lead Product Designer | Mobile Web App | 2022
Redesigned inventory workflows around real-world operations with a scan-first, location-based system. Reduced order errors and improved overall inventory accuracy.
See Project
→
See Project
→

Improve Market Analysis Tool for AE Adoption
Lead Product Designer | Web App | 2024
Slingshot is a tool for market analysis and sales pitching, but adoption among AEs was only 70%. I led discovery with AEs to identify workflow gaps, prioritized key feature improvements, and worked on solutions that expanded its value and usability.
See Project
→
See Project
→

Create AI-Driven Menu Optimization Experience
Lead Product Designer | Web App | 2023
Brand Builder is an internal AI-powered tool that enables Customer Success Managers (CSMs) to scale menu optimization for restaurant operators. I turned a manual, service-heavy workflow into a structured and repeatable product experience — while keeping CSMs in control of the final outcome.
See Project
→
See Project
→

Redesign CloudKitchens Customer Onboarding Experience
Lead Product Designer | Responsive Web App | 2025
Redesigned the CloudKitchens customer onboarding task list to make the experience clearer and faster. I mapped the onboarding journey, audited the current task list, and designed solutions to centralize tasks, show progress, and highlight priorities. Also collaborated with another team improving onboarding communication.
See Project
→
See Project
→

Serenity: From Mental Health Chatbot to Clinical Platform
Lead Product Designer | Mobile App&Web App | 2021
Serenity is a mental health app originally built as a chatbot, which I helped evolve into a clinically-structured, multi-format therapeutic platform. I led the redesign of the user experience, developed a tiered mental health content system, and launched a clinician-facing SaaS tool.
See Project
→
See Project
→

Modular TV Feed Redesign for Facility Operations
Lead Product Designer | TV Display Design | 2023
Redesigned CloudKitchens’ facility TV feeds into a modular system to improve usability across different screen setups. Led audits, usability testing, and interface design using FacilityHub for customizable layouts.
See Project
→
See Project
→

Automating Business Reports With AI-Generated Insights
Lead Product Designer | Email Report | 2024
I led the design of an AI-generated reporting experience that transforms raw data into structured, actionable insights — reducing analysis time and enabling faster decision-making across devices.
See Project
→
See Project
→

More Projects
Designer | Mobile&Web | 2019-2022
See Project
→
See Project
→
Hui Tan is a Product Designer at San Francisco Bay Area.
Product Design • UX/UI • Research • Prototyping • Design System • Illustration • Motion
My work

Improving Inventory Accuracy With a Scan-First, Location-Based Workflow
Lead Product Designer | Mobile Web App | 2022
Redesigned inventory workflows around real-world operations with a scan-first, location-based system. Reduced order errors and improved overall inventory accuracy.
See Project
→
See Project
→

Improve Market Analysis Tool for AE Adoption
Lead Product Designer | Web App | 2024
Slingshot is a tool for market analysis and sales pitching, but adoption among AEs was only 70%. I led discovery with AEs to identify workflow gaps, prioritized key feature improvements, and worked on solutions that expanded its value and usability.
See Project
→
See Project
→

Create AI-Driven Menu Optimization Experience
Lead Product Designer | Web App | 2023
Brand Builder is an internal AI-powered tool that enables Customer Success Managers (CSMs) to scale menu optimization for restaurant operators. I turned a manual, service-heavy workflow into a structured and repeatable product experience — while keeping CSMs in control of the final outcome.
See Project
→
See Project
→

Redesign CloudKitchens Customer Onboarding Experience
Lead Product Designer | Responsive Web App | 2025
Redesigned the CloudKitchens customer onboarding task list to make the experience clearer and faster. I mapped the onboarding journey, audited the current task list, and designed solutions to centralize tasks, show progress, and highlight priorities. Also collaborated with another team improving onboarding communication.
See Project
→
See Project
→

Serenity: From Mental Health Chatbot to Clinical Platform
Lead Product Designer | Mobile App&Web App | 2021
Serenity is a mental health app originally built as a chatbot, which I helped evolve into a clinically-structured, multi-format therapeutic platform. I led the redesign of the user experience, developed a tiered mental health content system, and launched a clinician-facing SaaS tool.
See Project
→
See Project
→

Modular TV Feed Redesign for Facility Operations
Lead Product Designer | TV Display Design | 2023
Redesigned CloudKitchens’ facility TV feeds into a modular system to improve usability across different screen setups. Led audits, usability testing, and interface design using FacilityHub for customizable layouts.
See Project
→
See Project
→

Automating Business Reports With AI-Generated Insights
Lead Product Designer | Email Report | 2024
I led the design of an AI-generated reporting experience that transforms raw data into structured, actionable insights — reducing analysis time and enabling faster decision-making across devices.
See Project
→
See Project
→

More Projects
Designer | Mobile&Web | 2019-2022
See Project
→
See Project
→
Hui Tan is a Product Designer at San Francisco Bay Area.
Product Design • UX/UI • Research • Prototyping • Design System • Illustration • Motion
My work

Improving Inventory Accuracy With a Scan-First, Location-Based Workflow
Lead Product Designer | Mobile Web App | 2022
Redesigned inventory workflows around real-world operations with a scan-first, location-based system. Reduced order errors and improved overall inventory accuracy.
See Project
→
See Project
→
Improve Market Analysis Tool for AE Adoption
Lead Product Designer | Web App | 2024
Slingshot is a tool for market analysis and sales pitching, but adoption among AEs was only 70%. I led discovery with AEs to identify workflow gaps, prioritized key feature improvements, and worked on solutions that expanded its value and usability.
See Project
→
See Project
→


Create AI-Driven Menu Optimization Experience
Lead Product Designer | Web App | 2023
Brand Builder is an internal AI-powered tool that enables Customer Success Managers (CSMs) to scale menu optimization for restaurant operators. I turned a manual, service-heavy workflow into a structured and repeatable product experience — while keeping CSMs in control of the final outcome.
See Project
→
See Project
→
Redesign CloudKitchens Customer Onboarding Experience
Lead Product Designer | Responsive Web App | 2025
Redesigned the CloudKitchens customer onboarding task list to make the experience clearer and faster. I mapped the onboarding journey, audited the current task list, and designed solutions to centralize tasks, show progress, and highlight priorities. Also collaborated with another team improving onboarding communication.
See Project
→
See Project
→


Serenity: From Mental Health Chatbot to Clinical Platform
Lead Product Designer | Mobile App&Web App | 2021
Serenity is a mental health app originally built as a chatbot, which I helped evolve into a clinically-structured, multi-format therapeutic platform. I led the redesign of the user experience, developed a tiered mental health content system, and launched a clinician-facing SaaS tool.
See Project
→
See Project
→
Modular TV Feed Redesign for Facility Operations
Lead Product Designer | TV Display Design | 2023
Redesigned CloudKitchens’ facility TV feeds into a modular system to improve usability across different screen setups. Led audits, usability testing, and interface design using FacilityHub for customizable layouts.
See Project
→
See Project
→


Automating Business Reports With AI-Generated Insights
Lead Product Designer | Email Report | 2024
I led the design of an AI-generated reporting experience that transforms raw data into structured, actionable insights — reducing analysis time and enabling faster decision-making across devices.
See Project
→
See Project
→
More Projects
Designer | Mobile&Web | 2019-2022
See Project
→
See Project
→
