Work
Work
About
About
Create AI-driven menu optimization experience
Brand Builder is an internal AI-powered tool that enables Customer Success Managers (CSMs) to scale menu optimization for restaurant operators.
I turned a manual, service-heavy workflow into a structured and repeatable product experience — while keeping CSMs in control of the final outcome.
Lead Product Designer
Web App
2023
Problem
90% of our inbound customers are new operators who excel at cooking but lack restaurant management experience. Our customer success team has been manually assisting these customers in enhancing their menus, resulting in a 30% increase in average sales. However, this approach is becoming inefficient and difficult to scale as our customer base continues to grow.
Discovery
After brainstorming with the Customer Success team, we identified an opportunity to streamline and scale menu optimization by integrating AI-driven enhancements into the process.
Solution
I designed an AI-assisted workflow that enables CSMs to:
- Configure optimization through structured inputs
- Generate editable AI recommendations
- Collaborate with operators through a clear review loop
- Publish the final menu on the operator’s behalf
This shifted the CSM role from manual execution to strategic curation, while ensuring consistency and scalability.
Designing the optimization flow
Personalized prompts: CSMs tailored AI prompts to reflect each restaurant’s voice, cuisine style, and signature elements.
Human refinement: Brand Builder’s content specialists reviewed and edited AI output to ensure accuracy, cultural authenticity, and consistency.
Reorganize menu
Establishes hierarchy and item positioning so all generated content is context-aware.
Improve menu copy
Descriptions are created based on each item’s role within its category, improving consistency and reducing rework.
Optimize modifiers
Built on top of the finalized structure to support clear customization and upsell logic.
Upstyle images
Generated based on the finalized AI content to ensure higher-quality, context-aware visuals
Regenerate on demand
Images can be regenerated with the same context, enabling quick iteration and keeping the system fully editable.
Collaborative review
Operators received polished side-by-side comparisons, making it easy to review updates, provide feedback, and request revisions before final approval.
🖥️ Desktop
📱 Mobile
Result
During the testing phase, we piloted the AI upstyled image feature with 17 storefronts to evaluate its potential impact on menu presentation and sales performance. Early results were promising: 85% of participating storefronts experienced GMV growth, with an average increase of around 30%. While some fluctuations were expected due to smaller brand sizes, the pilot suggested that improved visual presentation could positively influence customer engagement and purchasing behavior.
The project was later paused due to company reorganization before full rollout.
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Work
Work
About
About
Create AI-driven menu optimization experience
Brand Builder is an internal AI-powered tool that enables Customer Success Managers (CSMs) to scale menu optimization for restaurant operators.
I turned a manual, service-heavy workflow into a structured and repeatable product experience — while keeping CSMs in control of the final outcome.
Lead Product Designer
Web App
2023
Problem
90% of our inbound customers are new operators who excel at cooking but lack restaurant management experience. Our customer success team has been manually assisting these customers in enhancing their menus, resulting in a 30% increase in average sales. However, this approach is becoming inefficient and difficult to scale as our customer base continues to grow.
Discovery
After brainstorming with the Customer Success team, we identified an opportunity to streamline and scale menu optimization by integrating AI-driven enhancements into the process.
Solution
I designed an AI-assisted workflow that enables CSMs to:
- Configure optimization through structured inputs
- Generate editable AI recommendations
- Collaborate with operators through a clear review loop
- Publish the final menu on the operator’s behalf
This shifted the CSM role from manual execution to strategic curation, while ensuring consistency and scalability.
Designing the optimization flow
Personalized prompts: CSMs tailored AI prompts to reflect each restaurant’s voice, cuisine style, and signature elements.
Human refinement: Brand Builder’s content specialists reviewed and edited AI output to ensure accuracy, cultural authenticity, and consistency.
Reorganize menu
Establishes hierarchy and item positioning so all generated content is context-aware.
Improve menu copy
Descriptions are created based on each item’s role within its category, improving consistency and reducing rework.
Optimize modifiers
Built on top of the finalized structure to support clear customization and upsell logic.
Upstyle images
Generated based on the finalized AI content to ensure higher-quality, context-aware visuals
Regenerate on demand
Images can be regenerated with the same context, enabling quick iteration and keeping the system fully editable.
Collaborative review
Operators received polished side-by-side comparisons, making it easy to review updates, provide feedback, and request revisions before final approval.
🖥️ Desktop
📱 Mobile
Result
During the testing phase, we piloted the AI upstyled image feature with 17 storefronts to evaluate its potential impact on menu presentation and sales performance. Early results were promising: 85% of participating storefronts experienced GMV growth, with an average increase of around 30%. While some fluctuations were expected due to smaller brand sizes, the pilot suggested that improved visual presentation could positively influence customer engagement and purchasing behavior.
The project was later paused due to company reorganization before full rollout.
Other Projects
Redesign CloudKitchens Customer Onboarding Experience
See Project
→
See Project
→
Serenity: From Mental Health Chatbot to Clinical Platform
See Project
→
See Project
→
Modular TV Feed Redesign for Facility Operations
See Project
→
See Project
→
Automating Business Reports with AI-Generated Insights
See Project
→
See Project
→
More Projects
See Project
→
See Project
→
Improving Inventory Accuracy With a Scan-First, Location-Based Workflow
See Project
→
See Project
→
Work
Work
About
About
Create AI-driven menu optimization experience
Brand Builder is an internal AI-powered tool that enables Customer Success Managers (CSMs) to scale menu optimization for restaurant operators.
I turned a manual, service-heavy workflow into a structured and repeatable product experience — while keeping CSMs in control of the final outcome.
Lead Product Designer
Web App
2023
Problem
90% of our inbound customers are new operators who excel at cooking but lack restaurant management experience. Our customer success team has been manually assisting these customers in enhancing their menus, resulting in a 30% increase in average sales. However, this approach is becoming inefficient and difficult to scale as our customer base continues to grow.
Discovery
After brainstorming with the Customer Success team, we identified an opportunity to streamline and scale menu optimization by integrating AI-driven enhancements into the process.
Solution
I designed an AI-assisted workflow that enables CSMs to:
- Configure optimization through structured inputs
- Generate editable AI recommendations
- Collaborate with operators through a clear review loop
- Publish the final menu on the operator’s behalf
This shifted the CSM role from manual execution to strategic curation, while ensuring consistency and scalability.
Designing the optimization flow
Personalized prompts: CSMs tailored AI prompts to reflect each restaurant’s voice, cuisine style, and signature elements.
Human refinement: Brand Builder’s content specialists reviewed and edited AI output to ensure accuracy, cultural authenticity, and consistency.
Reorganize menu
Establishes hierarchy and item positioning so all generated content is context-aware.
Improve menu copy
Descriptions are created based on each item’s role within its category, improving consistency and reducing rework.
Optimize modifiers
Built on top of the finalized structure to support clear customization and upsell logic.
Upstyle images
Generated based on the finalized AI content to ensure higher-quality, context-aware visuals
Regenerate on demand
Images can be regenerated with the same context, enabling quick iteration and keeping the system fully editable.
Collaborative review
Operators received polished side-by-side comparisons, making it easy to review updates, provide feedback, and request revisions before final approval.
🖥️ Desktop
📱 Mobile
Result
During the testing phase, we piloted the AI upstyled image feature with 17 storefronts to evaluate its potential impact on menu presentation and sales performance. Early results were promising: 85% of participating storefronts experienced GMV growth, with an average increase of around 30%. While some fluctuations were expected due to smaller brand sizes, the pilot suggested that improved visual presentation could positively influence customer engagement and purchasing behavior.
The project was later paused due to company reorganization before full rollout.
Other Projects
Redesign CloudKitchens Customer Onboarding Experience
See Project
→
See Project
→
Serenity: From Mental Health Chatbot to Clinical Platform
See Project
→
See Project
→
Modular TV Feed Redesign for Facility Operations
See Project
→
See Project
→
Automating Business Reports with AI-Generated Insights
See Project
→
See Project
→
More Projects
See Project
→
See Project
→
Improving Inventory Accuracy With a Scan-First, Location-Based Workflow
See Project
→
See Project
→
Improve Market Analysis Tool for AE Adoption
See Project
→
See Project
→
