Work
Work
About
About
Improve market analysis tool for AE adoption
Slingshot is a tool for market analysis and sales pitching, but adoption among AEs was only 70%. I led discovery with AEs to identify workflow gaps, prioritized key feature improvements, and worked on solutions that expanded its value and usability.
Lead Product Designer
Web App
2024
Problem
Slingshot plays an important role in market analysis and pitching, but current adoption sits at 70%, with only 5% of closed-won powered by Slingshot. Our goal is to redesign the experience to better support AE workflows and increase both usage and deal impact.
Discovery
Through a series of jam sessions with AEs, we learned that while Slingshot was helpful for pitching, it lacked depth across other sales stages and fell short as a comprehensive market analysis tool — limiting its overall value and adoption.
Key insights
- Market analysis lacked actionable signals to support decision-making
- Calculator didn’t reflect real deal structures
Design solution
We reframed the problem: How can Slingshot deliver tangible, daily value that helps AEs win deals faster and smarter?
Our strategy centered on turning market analysis into a decision-making driver and redesigning the calculator to reflect real deal structures.
Expand value in market analysis
Highlight recommended facilities, show key interests, top brands around our facilities. This help customers identify high-potential facilities.
Market analysis
Analyze local demographics and demand signals to evaluate market potential.
Point of interest
Identify nearby traffic drivers that influence customer demand.
Top brands nearby
Reveal competitive landscape by highlighting top-performing brands in the area.
Facility score
Rank facilities using a composite score based on demand, competition, and brand impact.
Brand impact
Show a facility’s impact on the customer's order volume for their current brands. This helps customers to prevents internal deal conflicts.
Comparison tool
Enable side-by-side comparisons of facilities, customer brands, and competitors. This helps AEs tailor pitches based on competitive context.
Turn the calculator into a live negotiation tool
The current calculator didn’t reflect real deal structures. I redesigned it to:
- support multiple financial scenarios
- include upfront investment
- reduce cognitive load in live conversations
Profit & loss calculator
Shared profit & loss calculator
Operators receive customized PNL calculator, they can play with the numbers
📱 Shared PNL calculator
📱 Shared PNL calculator_scrolled
Results
Slingshot adoption increased significantly post-launch, with closed-won contribution rising from 5% to 15%. We also received strong positive feedback from both AEs and customers.
Zander
9:16 AM
Slingshot is one of the most badass things we have for selling, ppl’s brain just can’t fathom how a ghost kitchen all fits together (fees, order volume, location, etc.) without Slingshot.
Other Projects
Create AI-Driven Menu Optimization Experience
See Project
→
See Project
→
Redesign CloudKitchens Customer Onboarding Experience
See Project
→
See Project
→
Serenity: From Mental Health Chatbot to Clinical Platform
See Project
→
See Project
→
Modular TV Feed Redesign for Facility Operations
See Project
→
See Project
→
Automating Business Reports with AI-Generated Insights
See Project
→
See Project
→
More Projects
See Project
→
See Project
→
Improving Inventory Accuracy With a Scan-First, Location-Based Workflow
See Project
→
See Project
→
Work
Work
About
About
Improve market analysis tool for AE adoption
Slingshot is a tool for market analysis and sales pitching, but adoption among AEs was only 70%. I led discovery with AEs to identify workflow gaps, prioritized key feature improvements, and worked on solutions that expanded its value and usability.
Lead Product Designer
Web App
2024
Problem
Slingshot plays an important role in market analysis and pitching, but current adoption sits at 70%, with only 5% of closed-won powered by Slingshot. Our goal is to redesign the experience to better support AE workflows and increase both usage and deal impact.
Discovery
Through a series of jam sessions with AEs, we learned that while Slingshot was helpful for pitching, it lacked depth across other sales stages and fell short as a comprehensive market analysis tool — limiting its overall value and adoption.
Key insights
- Market analysis lacked actionable signals to support decision-making
- Calculator didn’t reflect real deal structures
Design solution
We reframed the problem: How can Slingshot deliver tangible, daily value that helps AEs win deals faster and smarter?
Our strategy centered on turning market analysis into a decision-making driver and redesigning the calculator to reflect real deal structures.
Expand value in market analysis
Highlight recommended facilities, show key interests, top brands around our facilities. This help customers identify high-potential facilities.
Market analysis
Analyze local demographics and demand signals to evaluate market potential.
Point of interest
Identify nearby traffic drivers that influence customer demand.
Top brands nearby
Reveal competitive landscape by highlighting top-performing brands in the area.
Facility score
Rank facilities using a composite score based on demand, competition, and brand impact.
Brand impact
Show a facility’s impact on the customer's order volume for their current brands. This helps customers to prevents internal deal conflicts.
Comparison tool
Enable side-by-side comparisons of facilities, customer brands, and competitors. This helps AEs tailor pitches based on competitive context.
Turn the calculator into a live negotiation tool
The current calculator didn’t reflect real deal structures. I redesigned it to:
- support multiple financial scenarios
- include upfront investment
- reduce cognitive load in live conversations
Profit & loss calculator
Shared profit & loss calculator
Operators receive customized PNL calculator, they can play with the numbers
📱 Shared PNL calculator
📱 Shared PNL calculator_scrolled
Results
Slingshot adoption increased significantly post-launch, with closed-won contribution rising from 5% to 15%. We also received strong positive feedback from both AEs and customers.
Zander
9:16 AM
Slingshot is one of the most badass things we have for selling, ppl’s brain just can’t fathom how a ghost kitchen all fits together (fees, order volume, location, etc.) without Slingshot.
Other Projects
Create AI-Driven Menu Optimization Experience
See Project
→
See Project
→
Redesign CloudKitchens Customer Onboarding Experience
See Project
→
See Project
→
Serenity: From Mental Health Chatbot to Clinical Platform
See Project
→
See Project
→
Modular TV Feed Redesign for Facility Operations
See Project
→
See Project
→
Automating Business Reports with AI-Generated Insights
See Project
→
See Project
→
More Projects
See Project
→
See Project
→
Improving Inventory Accuracy With a Scan-First, Location-Based Workflow
See Project
→
See Project
→
Work
Work
About
About
Improve market analysis tool for AE adoption
Slingshot is a tool for market analysis and sales pitching, but adoption among AEs was only 70%. I led discovery with AEs to identify workflow gaps, prioritized key feature improvements, and worked on solutions that expanded its value and usability.
Lead Product Designer
Web App
2024
Problem
Slingshot plays an important role in market analysis and pitching, but current adoption sits at 70%, with only 5% of closed-won powered by Slingshot. Our goal is to redesign the experience to better support AE workflows and increase both usage and deal impact.
Discovery
Through a series of jam sessions with AEs, we learned that while Slingshot was helpful for pitching, it lacked depth across other sales stages and fell short as a comprehensive market analysis tool — limiting its overall value and adoption.
Key insights
- Market analysis lacked actionable signals to support decision-making
- Calculator didn’t reflect real deal structures
Design solution
We reframed the problem: How can Slingshot deliver tangible, daily value that helps AEs win deals faster and smarter?
Our strategy centered on turning market analysis into a decision-making driver and redesigning the calculator to reflect real deal structures.
Expand value in market analysis
Highlight recommended facilities, show key interests, top brands around our facilities. This help customers identify high-potential facilities.
Market analysis
Analyze local demographics and demand signals to evaluate market potential.
Point of interest
Identify nearby traffic drivers that influence customer demand.
Top brands nearby
Reveal competitive landscape by highlighting top-performing brands in the area.
Facility score
Rank facilities using a composite score based on demand, competition, and brand impact.
Brand impact
Show a facility’s impact on the customer's order volume for their current brands. This helps customers to prevents internal deal conflicts.
Comparison tool
Enable side-by-side comparisons of facilities, customer brands, and competitors. This helps AEs tailor pitches based on competitive context.
Turn the calculator into a live negotiation tool
The current calculator didn’t reflect real deal structures. I redesigned it to:
- support multiple financial scenarios
- include upfront investment
- reduce cognitive load in live conversations
Profit & loss calculator
Shared profit & loss calculator
Operators receive customized PNL calculator, they can play with the numbers
📱 Shared PNL calculator
📱 Shared PNL calculator_scrolled
Results
Slingshot adoption increased significantly post-launch, with closed-won contribution rising from 5% to 15%. We also received strong positive feedback from both AEs and customers.
Zander
9:16 AM
Slingshot is one of the most badass things we have for selling, ppl’s brain just can’t fathom how a ghost kitchen all fits together (fees, order volume, location, etc.) without Slingshot.
Other Projects
Create AI-Driven Menu Optimization Experience
See Project
→
See Project
→
Redesign CloudKitchens Customer Onboarding Experience
See Project
→
See Project
→
Serenity: From Mental Health Chatbot to Clinical Platform
See Project
→
See Project
→
Modular TV Feed Redesign for Facility Operations
See Project
→
See Project
→
Automating Business Reports with AI-Generated Insights
See Project
→
See Project
→
More Projects
See Project
→
See Project
→
Improving Inventory Accuracy With a Scan-First, Location-Based Workflow
See Project
→
See Project
→
