Work
Work
About
About
Serenity: from mental health chatbot to clinical platform
Serenity is a mental health app originally built as a chatbot, which I helped evolve into a clinically-structured, multi-format therapeutic platform.
I led the redesign of the user experience, developed a tiered mental health content system, and launched a clinician-facing SaaS tool.
Lead Product Designer
Mobile App&Web App
2021
Problem
Serenity started as a basic mental health chatbot with limited clinical depth and no structured therapeutic outcomes. To truly support users, it needed to evolve into a platform with evidence-based care, personalization, and lasting impact.
Solution
We built a structured Mental Health Library organized by commitment and therapeutic depth:
Courses – Structured CBT-based programs for long-term improvement
Wellness Tools – Short exercises to regulate emotion
Resources – Low-effort content for exploration and learning
All delivered in a unified, conversational interface.
User experience
- Conversational splash/chat hybrid flows
- Introduced clinical layering over time to ease users in
- Progress tracking to boost return usage
- A friendly, animated persona to build trust
Conversitional UI
Wellness tools
Courses
From app to SaaS: Serenity Builder
Anthem (our partner) asked us to expand Serenity into a clinician-facing platform to deploy care programs at scale. We built the Serenity Builder: a SaaS product for clinicians to:
- Build and manage personalized care plans
- Publish to patients through mobile apps
- Manage patients and measure engagement
We delivered as a working MVP in just 6 weeks, it unlocked a $100M enterprise contract.
Create protocols via Serenity Builder
- Build and manage personalized care plans
- Publish to patients through mobile apps
- Manage patients and measure engagement
My protocols
Create protocols
Design courses
Participant’s data
Impact
- 63% user satisfaction with app features
- 56% engagement with wellness tools
- We delivered Serenity Builder as a working MVP in just 6 weeks, it unlocked a $100M enterprise contract with Anthem
- Post-acquisition, platform became core to a larger SaaS suite
Takeaways
- Emotional design + clinical structure = long-term engagement
- Simplicity wins for non-technical clinical teams
- Speed to MVP unlocked high-value contracts
Other Projects
Modular TV Feed Redesign for Facility Operations
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Automating Business Reports with AI-Generated Insights
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→
See Project
→
More Projects
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→
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→
Improving Inventory Accuracy With a Scan-First, Location-Based Workflow
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→
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Improve Market Analysis Tool for AE Adoption
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Create AI-Driven Menu Optimization Experience
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Redesign CloudKitchens Customer Onboarding Experience
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Work
Work
About
About
Serenity: from mental health chatbot to clinical platform
Serenity is a mental health app originally built as a chatbot, which I helped evolve into a clinically-structured, multi-format therapeutic platform.
I led the redesign of the user experience, developed a tiered mental health content system, and launched a clinician-facing SaaS tool.
Lead Product Designer
Mobile App&Web App
2021
Problem
Serenity started as a basic mental health chatbot with limited clinical depth and no structured therapeutic outcomes. To truly support users, it needed to evolve into a platform with evidence-based care, personalization, and lasting impact.
Solution
We built a structured Mental Health Library organized by commitment and therapeutic depth:
Courses – Structured CBT-based programs for long-term improvement
Wellness Tools – Short exercises to regulate emotion
Resources – Low-effort content for exploration and learning
All delivered in a unified, conversational interface.
User experience
- Conversational splash/chat hybrid flows
- Introduced clinical layering over time to ease users in
- Progress tracking to boost return usage
- A friendly, animated persona to build trust
Conversitional UI
Wellness tools
Courses
From app to SaaS: Serenity Builder
Anthem (our partner) asked us to expand Serenity into a clinician-facing platform to deploy care programs at scale. We built the Serenity Builder: a SaaS product for clinicians to:
- Build and manage personalized care plans
- Publish to patients through mobile apps
- Manage patients and measure engagement
We delivered as a working MVP in just 6 weeks, it unlocked a $100M enterprise contract.
Create protocols via Serenity Builder
- Build and manage personalized care plans
- Publish to patients through mobile apps
- Manage patients and measure engagement
My protocols
Create protocols
Design courses
Participant’s data
Impact
- 63% user satisfaction with app features
- 56% engagement with wellness tools
- We delivered Serenity Builder as a working MVP in just 6 weeks, it unlocked a $100M enterprise contract with Anthem
- Post-acquisition, platform became core to a larger SaaS suite
Takeaways
- Emotional design + clinical structure = long-term engagement
- Simplicity wins for non-technical clinical teams
- Speed to MVP unlocked high-value contracts
Other Projects
Modular TV Feed Redesign for Facility Operations
See Project
→
See Project
→
Automating Business Reports with AI-Generated Insights
See Project
→
See Project
→
More Projects
See Project
→
See Project
→
Improving Inventory Accuracy With a Scan-First, Location-Based Workflow
See Project
→
See Project
→
Improve Market Analysis Tool for AE Adoption
See Project
→
See Project
→
Create AI-Driven Menu Optimization Experience
See Project
→
See Project
→
Redesign CloudKitchens Customer Onboarding Experience
See Project
→
See Project
→
Work
Work
About
About
Serenity: from mental health chatbot to clinical platform
Serenity is a mental health app originally built as a chatbot, which I helped evolve into a clinically-structured, multi-format therapeutic platform.
I led the redesign of the user experience, developed a tiered mental health content system, and launched a clinician-facing SaaS tool.
Lead Product Designer
Mobile App&Web App
2021
Problem
Serenity started as a basic mental health chatbot with limited clinical depth and no structured therapeutic outcomes. To truly support users, it needed to evolve into a platform with evidence-based care, personalization, and lasting impact.
Solution
We built a structured Mental Health Library organized by commitment and therapeutic depth:
Courses – Structured CBT-based programs for long-term improvement
Wellness Tools – Short exercises to regulate emotion
Resources – Low-effort content for exploration and learning
All delivered in a unified, conversational interface.
User experience
- Conversational splash/chat hybrid flows
- Introduced clinical layering over time to ease users in
- Progress tracking to boost return usage
- A friendly, animated persona to build trust
Conversational UI
Wellness tools
Courses
From app to SaaS: Serenity Builder
Anthem (our partner) asked us to expand Serenity into a clinician-facing platform to deploy care programs at scale, as part of the acquisition deal requirement. We built the Serenity Builder for clinicians.
Create protocols via Serenity Builder
- Build and manage personalized care plans
- Publish to patients through mobile apps
- Manage patients and measure engagement
My protocols
Create protocols
Design courses
Participant’s data
Impact
- 63% user satisfaction with app features
- 56% engagement with wellness tools
- We delivered Serenity Builder as a working MVP in just 6 weeks, it unlocked a $100M enterprise contract with Anthem
- Post-acquisition, platform became core to a larger SaaS suite
Takeaways
- Emotional design + clinical structure = long-term engagement
- Simplicity wins for non-technical clinical teams
- Speed to MVP unlocked high-value contracts
Other Projects
Modular TV Feed Redesign for Facility Operations
See Project
→
See Project
→
Automating Business Reports with AI-Generated Insights
See Project
→
See Project
→
More Projects
See Project
→
See Project
→
Improving Inventory Accuracy With a Scan-First, Location-Based Workflow
See Project
→
See Project
→
Improve Market Analysis Tool for AE Adoption
See Project
→
See Project
→
Create AI-Driven Menu Optimization Experience
See Project
→
See Project
→
Redesign CloudKitchens Customer Onboarding Experience
See Project
→
See Project
→
